A solid social media strategy plays an important role in a brand's marketing success.
But how do you prove you’re the right social media manager (or agency) to take their online presence to the next level?
We’re sharing our top tips for writing an effective social media proposal — plus, a free template to help you land new clients.
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A social media proposal is a document used by freelance social media managers and agencies to propose social media marketing services to prospective clients.
Typically sent following a discovery call, a social media proposal outlines the potential project, its scope, and all the must-know details — right in a handy dandy deck or file.
According to Later’s Social Media Lead (and seasoned freelancer) Lindsay Ashcraft, creating a social media proposal is a no-brainer.
“Before you start working with a client, it's vital to set clear expectations around what you'll be delivering,” says Lindsay.
“This will help prevent miscommunication or frustrations down the line.”
Plus, a social media proposal is the perfect opportunity to showcase your social media expertise and why the client should work with you.
FYI: Over 7M social media managers and brands use Later to streamline their to-do list and level-up their social strategy. Create an account today.
Plan, manage, & analyze posts for every social channel in one spot with Later.
Ready to make your very own social media proposal? Here’s everything you need to know.
The number one piece of the social media proposal puzzle is its purpose.
Open with a brief overview of the proposed project’s ultimate goal, expected results, and general expectations from both parties based on the client’s needs.
This gives the client a taste of what they can expect, and allows you to iron out all the details before kicking off the project.
Dedicate a section to identifying the client’s social media needs and/or problems discussed in your initial meeting.
Then, outline 3-5 objectives you aim to achieve for the client using SMART goals.
For example, if your client wants to boost their Instagram engagement, a SMART goal may be: “Improve Instagram engagement rate by 200% within six months.”
Contrary to popular belief, when it comes to a social media proposal — you should sweat the details.
Include a scope of work section that details everything you’ll do for the client.
This could include:
Make it clear who will do what, how the feedback (and revisions) process will work, and what the client can expect to receive.
Another pivotal social media proposal tip? Be up front with $$$!
Especially for returning clients, Lindsay says presenting the budget and payment schedule up front is the way to go.
“Social media is constantly changing and clients often want new things — so it can feel a little awkward to discuss increasing your rates to compensate,” Lindsay says.
That said, you should always be clear and direct for smooth sailing.
PRO TIP: Spend less time manually tracking expenses with Later’s free social media budget template.
How will you and your client evaluate the success of your project? Define this in your social media proposal!
Our suggestion? Use a social media management tool like Later to track your performance analytics against your client’s SMART goals.
With Later's in-depth analytics tool, you can track key metrics like comments, follow er growth, and engagement rate:
You can also dig into your top performing posts, audience demographics, hashtag analytics, and more.
Create a free account — or try one of our paid plans — and start streamlining your client’s evaluation process today.
Take the guesswork out of your reporting with Later Analytics.
Two words: What’s next?
That’s the exact question you should answer to wrap up your social media marketing proposal.
How long does the client have to review the proposal? Are revisions possible? Is there an expiration date?
Detail what happens after the proposal is sent and how to officially get the ball rolling.
Our #1 social media proposal tip? Use a customizable template to easily wow clients and seal the deal.
For freelancers and agencies alike, a social media marketing proposal will keep things organized, avoid confusion, and get projects off the ground.
In other words: Say hello to successful client partnerships again and again.
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About the Author
Alyssa is a Toronto-based creative writer and Content Marketer at Later. If you can’t reach her, she’s probably glueing gems to her face, rollerskating, or thrifting. Keep up with her nonsense on Instagram – @alygagliardi.
